Proyect information

This graduation project was carried out within the framework of the Chair "A": Workshop on Visual Communication Design 5; Visual Communication Design; National University of La Plata, Buenos Aires, Argentina.
The reason for the project and its research was primarily to generate a contribution, from the field of Visual Communication, to enhance the National Parks users’ experience in most of the instances of contact with the Parks. Also, it is aimed to provide consistent information for visitors to promote awareness of Protected Areas and, thereby, regulate their actions for Environmental Conservation.

  • Mobile app
  • Wayfinding
  • Brand identity

Brand identity

It was taken as reference chromaticity of different biomes to provide a unique color to each sign. To do this, the representative sample of ten National Parks of Jujuy, Salta, Misiones, La Rioja, Entre Ríos, Neuquén, Río Negro, Chubut and Santa Cruz.Luego was chosen by synthesizing related, most sought pregnancia possible, even in the reduction. Finally it was decided to prioritize the name of each national park over the indication of the protected area.

  • Circle as a particle energy: Represents raindrops, bubbles, snow, light particles, etc.
  • Symmetry weight balance.
  • Using relating to chromaticity biome biomes A reference in two animal with its biome. Repeated references to show forest.
  • Planes full, average degree of detail.
  • Front view, three-dimension simulation.