Proyect information

This graduation project was carried out within the framework of the Chair "A": Workshop on Visual Communication Design 5; Visual Communication Design; National University of La Plata, Buenos Aires, Argentina.
The reason for the project and its research was primarily to generate a contribution, from the field of Visual Communication, to enhance the National Parks users’ experience in most of the instances of contact with the Parks. Also, it is aimed to provide consistent information for visitors to promote awareness of Protected Areas and, thereby, regulate their actions for Environmental Conservation.

  • Mobile app
  • Wayfinding
  • Brand identity

Wayfinding APP

Application features:

  • Allow users a search by: the type of activity they want to do and / or would like to explore.
  • Giving users the ability to view / download or add a specific favorite place to visit or roadmap.
  • Audio description guided to their destination allowing the use of free-hands or GPS car connection for better map navigation.
  • Allow users to find and locate specific services near the place they want to visit.

The thematic organization was done by type of activity that the user prefers to perform daily deal or typology.
The geographic system is the organization of documents, given their location, ie, groups all the correspondents from the same place, in alphabetical order.
Hypertext narrative is composed of a set of text fragments (some call lexis) interconnected by links. They are characterized by not having a single path set by the author, but leaves the user the ability to choose their way between several possible.