Proyect information

This graduation project was carried out within the framework of the Chair "A": Workshop on Visual Communication Design 5; Visual Communication Design; National University of La Plata, Buenos Aires, Argentina.
The reason for the project and its research was primarily to generate a contribution, from the field of Visual Communication, to enhance the National Parks users’ experience in most of the instances of contact with the Parks. Also, it is aimed to provide consistent information for visitors to promote awareness of Protected Areas and, thereby, regulate their actions for Environmental Conservation.

  • Mobile app
  • Wayfinding
  • Brand identity

Wayfinding

The system parts that make communication in the environment are doomed to a better experience and user orientation. In turn, regulate and inform visitors about the attractions and trails, both for security and for the care of the National Park.
The choice of structures and materiality the following factors were assessed: Climate, constant variability of information, adaptation to all national parks, CNC Router be used to huecograbar and / or cut or place the timber and currently the National Parks Administration has Routers.
This relief facilitates painting and repainting of typography, and information signs with white reflective paint. This type of white was chosen for having referred users transiting protected areas at night time.